Cookie Policy

1. Introduction

This Cookie Policy ("Policy") explains how EduMitra Education ("Company," "we," "us," or "our") uses cookies and similar technologies on our website https://www.edumitra.com and mobile applications (collectively, the "Platform") to enhance user experience and analyze platform performance.

By accessing and using our Platform, you consent to the use of cookies as described in this Policy.

2. What Are Cookies?

Cookies are small text files stored on your device (computer, tablet, or smartphone) when you visit a website. They contain information that the website can read when you revisit it.

2.1 Types of Cookies by Duration

Session Cookies

• Deleted when you close your browser
• Used for temporary authentication
• Do not persist across browsing sessions

Persistent Cookies

• Remain on your device for a set duration
• Used to remember preferences and login information
• Stored until expiration or manual deletion

2.2 Types of Cookies by Function

First-Party Cookies

• Set by EduMitra directly
• Used for essential functionality

Third-Party Cookies

• Set by partners and service providers
• Used for analytics, advertising, and added functionality

3. Cookies We Use

3.1 Essential / Necessary Cookies

Purpose: Enable core website functionality.

Examples:

• Session Authentication – Keeps you logged into your account
• Security – Prevents fraud and protects against attacks
• User Preferences – Remembers language and accessibility settings
• Form Data – Retains form information during submission

Duration: Session or up to 12 months
Third-Party: No
Can be disabled: No (site functionality will be impaired)

Cookie Names (examples):

• edumitra_session_id
• edumitra_auth_token
• PHPSESSID
• __Secure-session

3.2 Performance / Analytics Cookies

Purpose: Understand how users interact with the Platform to improve functionality.

Analytics Tools Used:

• Google Analytics 4 – Tracks page views, user behavior, conversion paths
• Hotjar – Heatmaps, session recordings, user feedback
• Mixpanel – Event tracking and funnel analysis

Data Collected:

• Pages visited and time spent
• Device type and browser information
• Approximate geographic location (country/city level)
• Referral source
• Click patterns and interactions
• Conversion events (e.g., form submissions)

Duration: 12–24 months
Third-Party: Yes
Can be disabled: Yes (via cookie preferences)

Cookie Names (examples):

• _ga – Google Analytics
• _gid – Google Analytics
• _hjid – Hotjar
• mp_* – Mixpanel

3.3 Functional Cookies

Purpose: Remember user choices and preferences for enhanced experience.

Examples:

• Language Preference – Remembers your language selection
• Theme Selection – Dark/light mode settings
• Accessibility Settings – Text size, contrast mode
• Recently Viewed – Recently viewed courses or programs

Duration: 6–12 months
Third-Party: No
Can be disabled: Yes (some features may not work optimally)

Cookie Names (examples):

• edumitra_language
• edumitra_theme
• edumitra_accessibility
• edumitra_preferences

3.4 Marketing / Advertising Cookies

Purpose: Deliver personalized advertisements and track advertising effectiveness.

Advertising Networks Used:

• Google Ads / Meta Ads – Display ads on Google and Facebook/Instagram
• LinkedIn Ads – Professional targeting and B2B advertising
• Programmatic Ad Networks – Retargeting across partner sites

Data Collected:

• Pages visited on our Platform
• Interest categories
• Device and browser information
• Demographic segments (where available)
• Conversion tracking (enrolment, form submissions)

Duration: 30–365 days
Third-Party: Yes
Can be disabled: Yes (via cookie preferences)

Cookie Names (examples):

• _fbp – Meta/Facebook
• IDE, ANID – Google Ads
• BizoID – LinkedIn
• rdt – Reddit Ads

3.5 Social Media Cookies

Purpose: Enable social sharing and track social media performance.

Platforms:

• Facebook
• LinkedIn
• WhatsApp
• YouTube

Data Collected:

• Social profile information (when you choose to connect)
• Sharing behavior and engagement
• Video engagement metrics (for embedded videos)

Duration: 30–365 days (varies by platform)
Third-Party: Yes
Can be disabled: Yes

4. Cookies Used by Service Providers

4.1 Payment Gateway Cookies

Providers: Razorpay, PayU, Stripe

Purpose: Secure payment processing and fraud prevention.
Data: Payment method, transaction amount, limited device info (typically encrypted).
Third-Party: Yes

4.2 Email Service Cookies

Providers: Mailchimp, SendGrid

Purpose: Track email opens, clicks, and campaign performance.
Data: Email address, engagement metrics.
Third-Party: Yes

4.3 CRM & Communication Cookies

Providers: Zoho CRM, HubSpot, Intercom

Purpose: Track user interactions to provide better support and follow-up.
Data: User behavior, support interactions, engagement history.
Third-Party: Yes

4.4 CDN & Security Cookies

Providers: Cloudflare, AWS CloudFront

Purpose: Optimize content delivery and enhance security.
Data: IP address, request patterns, security-related flags.
Third-Party: Yes

5. How We Use Cookie Data

5.1 Legitimate Uses

Functional Operations

• Enable login and session management
• Secure your account from unauthorized access
• Load your preferences and settings

Service Improvement

• Identify technical issues and bugs
• Understand user behavior patterns
• Optimize website speed and performance
• Improve user interface and design

Marketing & Personalization

• Show relevant educational programs and offers
• Retarget users who showed interest but did not complete actions
• Measure advertising campaign effectiveness
• Create lookalike audiences to reach similar users

Compliance & Security

• Prevent fraud and abuse
• Enforce our Terms of Service
• Comply with legal obligations
• Protect our intellectual property and systems

5.2 Data Protection

• Data is encrypted in transit using SSL/TLS
• Stored securely in access-controlled environments
• Not sold to third parties for their own marketing
• Aggregated and anonymized where possible for analytics
• Retained only as long as necessary for stated purposes

6. Your Cookie Choices

6.1 Cookie Consent Management

When you first visit our Platform, you may see a cookie consent banner that allows you to:

• Accept All – Accept all non-essential cookies
• Reject All – Accept only essential cookies
• Manage Preferences – Customize which categories of cookies you allow

Your preferences are stored and can be updated at any time via the cookie settings or preferences center (where available).

6.2 Browser Controls

You can also manage cookies directly through your browser settings. Most browsers allow you to:

• Block all cookies
• Block third-party cookies
• Clear cookies when closing the browser
• Delete existing cookies

General Instructions (Summary):

• Chrome: Settings → Privacy and Security → Cookies and other site data
• Firefox: Settings → Privacy & Security → Cookies and Site Data
• Safari: Preferences → Privacy → Cookies and website data
• Edge: Settings → Privacy → Cookies and site permissions

6.3 Impact of Disabling Cookies

If you disable essential cookies:

• You may not be able to log into your account
• Forms and enrolment flows may not work properly
• Payments may fail or not process correctly
• Overall Platform functionality will be severely limited

If you disable analytics cookies:

• No impact on core functionality
• We will have less insight into how the Platform is used
• We may not be able to optimize user experience for you

If you disable marketing cookies:

• No impact on core functionality
• You may still see ads, but they may be less relevant
• Reduced retargeting and personalization across platforms

6.4 Do Not Track (DNT)

Some browsers offer a "Do Not Track" (DNT) feature. Our Platform currently does not respond to DNT signals. However, we respect and enforce cookie preferences set via our cookie consent tools and your browser settings.

7. Third-Party Services & Their Cookies

7.1 Google Services

Google Analytics 4 (GA4)

• Purpose: Analyze user behavior, traffic sources, and conversions
• Data Collected: Pageviews, events, demographics (where available), user flows
• Opt-out: Google Analytics opt-out browser add-on

Google Ads

• Purpose: Serve and measure personalized ads for EduMitra programs
• Cookies: _ga, _gid, IDE, ANID

Google Fonts

• Purpose: Load custom fonts to improve website appearance
• Data: IP address and browser info may be sent to Google servers

7.2 Meta (Facebook/Instagram)

Meta Pixel

• Purpose: Track conversions and optimize ads on Facebook and Instagram
• Cookies: _fbp, _fbc

Share Buttons and Social Plugins

• Purpose: Enable sharing of EduMitra content on social media
• Data: Engagement with share buttons, limited profile data (if logged into platform)

7.3 LinkedIn

LinkedIn Insight Tag

• Purpose: Analyze professional audience, conversions, and retargeting
• Cookies: BizoID, lidc

7.4 Hotjar

• Purpose: Understand how users interact via heatmaps and session recordings
• Cookies: _hjid, _hjSession, _hjRecording
• Note: Sensitive fields (passwords, payment data) are masked by default.

7.5 Razorpay (Payment Gateway)

• Purpose: Process payments securely and detect fraud
• Data: Transaction identifiers, payment method metadata (typically tokenized or encrypted)

7.6 Mailchimp (Email Marketing)

• Purpose: Deliver email campaigns and measure engagement
• Data: Email address, open rates, click behavior, unsubscribe status

8. International Considerations

8.1 GDPR Compliance (EU/UK Users)

• Explicit consent is obtained before placing non-essential cookies.
• You have the right to withdraw cookie consent at any time.
• You may request access to your cookie-related data.
• Data Processing Agreements (DPAs) are in place with major processors.

Your cookie consent preferences are stored (usually for up to 12 months) and can be updated via our cookie settings or preferences center.

8.2 CCPA Compliance (California Users)

• Right to know what categories of cookie-related data are collected.
• Right to request deletion of certain cookie data.
• Right to opt-out of sale or sharing of personal information.
• We do not sell cookie data to third parties for their independent marketing.

8.3 India Digital Personal Data Protection Act (DPDPA) 2023

• Clear disclosure of cookie usage and purposes.
• Consent management for non-essential cookies.
• Data stored in India or with appropriate safeguards where cross-border transfers are involved.
• Dedicated privacy contact for Indian users.

9. Cookie Retention & Deletion

9.1 How Long We Store Cookies

• Essential Cookies: Until session ends or account deletion (max ~12 months)
• Analytics Cookies: 12–24 months from last activity
• Functional Cookies: 6–12 months from last activity
• Marketing Cookies: 30–365 days depending on provider
• Third-Party Cookies: According to each provider’s own retention policy

9.2 How to Delete Cookies

You can delete cookies at any time through your browser settings.

• Clear All Cookies: Logs you out and removes all personalization; you’ll need to log in again.
• Clear Site-Specific Cookies: In most browsers you can clear cookies for only edumitra.com, preserving others.

10. Changes to This Cookie Policy

We may update this Policy from time to time to reflect changes in technology, legal requirements, or our practices.

When we make material changes, we will:

• Update the "Last Updated" date at the top of this page
• Display a notice on our website or Platform
• In some cases, notify you by email or in-app message

Your continued use of the Platform after such changes constitutes acceptance of the updated Cookie Policy.

11. Contact Us

If you have any questions about this Cookie Policy or how we use cookies, you can contact us at:

Privacy Officer:
Name: [Officer Name]
Email: privacy@edumitra.com

For GDPR/Data Protection Questions:
Email: dpo@edumitra.com

Appendix A: Cookie Reference Table

Last Updated: December 8, 2025   |   Version: 1.0   |   Next Review: June 8, 2026