1. Introduction
EduMitra Education ("we," "us," "our," or "Company") is committed to protecting your privacy and ensuring you have a positive experience on our website, mobile applications, and services (collectively, the "Platform"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website (https://edumitra.education/) and use our services.
Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our Platform. By accessing and using EduMitra, you acknowledge that you have read, understood, and agree to be bound by all the provisions of this Privacy Policy.
2. Information We Collect
2.1 Information You Provide Directly
Registration and Account Information:
- Full name
- Email address
- Phone number
- Date of birth
- Educational background and qualifications
- Current employment status and organization
- Program of interest
- Previous university/institution details
- Academic transcripts and documents
- Government-issued identification (when required for admissions)
Communication Information:
- Messages sent through WhatsApp, email, contact forms, or live chat
- Call recordings (with your consent)
- Feedback, complaints, and inquiries
Payment Information:
- Bank account details (processed securely via third-party payment gateways)
- Payment transaction history
- Invoice details
- EMI/installment preferences
Application and Admission Documents:
- Mark sheets and certificates
- Degree certificates
- Provisional certificates
- Previous course details and credits
- Admission application forms
2.2 Information Collected Automatically
Website and App Usage:
- IP address and device information
- Browser type and version
- Pages visited and time spent
- Cookies and tracking technologies
- Device identifiers (IDFA, Android ID)
- Operating system information
Location Data:
- Approximate location (based on IP address)
- Precise location (only if you grant permission)
Analytics and Behavioral Data:
- Click patterns and user journey
- Search queries and program preferences
- Form completion rates
- Error logs and crash reports
2.3 Third-Party Information
From Educational Institutions:
- Academic verification records
- Credit transfer evaluations
- Enrollment confirmations
- Grade reports
From Payment Processors:
- Transaction status and confirmation details
From Social Media:
- If you link your social media account, we may collect profile information with your consent
3. Purpose of Data Collection
EduMitra collects and processes your information for the following purposes:
3.1 Service Delivery
- Process your application for distance education, credit transfer, and lateral entry programs
- Verify your academic credentials and eligibility
- Assess transferable credits and design personalized learning pathways
- Enroll you in selected university programs
- Provide course materials, assignments, and examination support
- Issue certificates and official documents
3.2 Communication
- Send you admission updates, program details, and enrollment confirmations
- Contact you regarding application status, document requirements, and next steps
- Provide customer support via phone, email, WhatsApp, or chat
- Send educational resources, webinars, and career guidance materials
- Notify you about program changes, examination schedules, and important dates
3.3 Marketing and Promotion
- Send you information about new programs and services (with your consent)
- Share success stories and testimonials from other students
- Conduct surveys and gather feedback to improve our services
- Create targeted marketing campaigns based on your interests
- Share relevant educational opportunities and partnership information
3.4 Legal and Compliance
- Comply with applicable laws, regulations, and university requirements (UGC, DEB, NAAC)
- Maintain proper educational records and audit trails
- Respond to legal inquiries and law enforcement requests
- Prevent fraud and ensure platform security
- Enforce our Terms of Service and other agreements
3.5 Analytics and Improvement
- Analyze user behavior to improve website functionality
- Understand student needs and optimize program offerings
- Track key performance indicators (KPIs) and conversion metrics
- Conduct A/B testing and user experience optimization
- Generate insights for business intelligence and decision-making
4. Legal Basis for Processing (GDPR/Privacy Compliance)
We process your personal data based on the following legal grounds:
- Contractual Necessity: Processing is essential to fulfill our agreement with you for educational services
- Consent: You have explicitly consented to data processing for specific purposes
- Legal Obligation: Processing is required by Indian law (UGC regulations, income tax, GST compliance)
- Legitimate Interest: Processing is necessary for our business operations, customer service, and platform security
- Vital Interest: Processing is required to protect your safety or rights
5. Data Sharing and Disclosure
5.1 We Share Your Information With:
Educational Partners:
- UGC-approved universities (for enrollment, credit transfer, and course delivery)
- Academic evaluation services
- Examination centers and proctoring services
Service Providers:
- Payment processors and banks (for secure payment processing)
- Email service providers and communication platforms
- SMS and WhatsApp service providers
- Cloud storage providers
- Customer relationship management (CRM) systems
- Analytics and tracking providers (Google Analytics, Meta Pixel)
Career and Support Services:
- Placement partners and recruitment agencies (with your consent)
- Resume building and interview coaching providers
- LinkedIn and job portal partners
Legal Requirements:
- Government authorities and regulatory bodies
- Law enforcement agencies (when legally required)
- Tax authorities for GST/income tax compliance
5.2 We Do NOT Share:
- Your personal information with competitors or unauthorized third parties
- Your academic records with any party without explicit consent (except required university partners)
- Your payment information with unauthorized merchants
- Your data for direct marketing without permission
5.3 Data Retention by Third Parties:
Our service providers maintain their own privacy policies. We recommend reviewing their policies for their data handling practices. We ensure all third-party agreements include data protection clauses compliant with Indian Privacy Law.
6. Your Rights and Choices
6.1 Right to Access
You have the right to request access to the personal information we hold about you. Contact us at support@edumitra.education with your request.
6.2 Right to Correction
If your information is inaccurate, incomplete, or outdated, you can request corrections. We will update your information within 7 business days.
6.3 Right to Erasure ("Right to be Forgotten")
You can request deletion of your personal data, except where we have a legal obligation to retain it. Certain information must be retained for educational records and tax compliance (minimum 6 years).
6.4 Right to Withdraw Consent
If you have consented to marketing communications or data processing, you can withdraw this consent at any time by:
6.5 Right to Restrict Processing
You can request that we limit how we use your information while we verify or address your concerns.
6.6 Right to Data Portability
You can request that we provide your data in a structured, commonly used format (e.g., CSV) so you can transfer it to another service provider.
6.7 Right to Object
You can object to certain types of processing, particularly marketing and profiling activities.
7. Data Security
7.1 Security Measures
EduMitra employs industry-standard security measures to protect your personal information:
- SSL/TLS Encryption: All data transmitted between your device and our servers is encrypted
- Secure Payment Processing: Payment information is processed through certified PCI-DSS compliant gateways
- Access Controls: Only authorized employees and partners have access to your data
- Regular Security Audits: We conduct periodic security assessments and vulnerability testing
- Data Backup: Your information is regularly backed up with encrypted storage
- Two-Factor Authentication: Available for account access
7.2 Limitation of Liability
While we take reasonable steps to protect your data, no online transmission is completely secure. You acknowledge the inherent risks of internet communication. EduMitra is not liable for unauthorized access due to circumstances beyond our control.
8. Cookies and Tracking Technologies
8.1 What Are Cookies?
Cookies are small text files stored on your device that help us recognize you and remember your preferences.
8.2 Types of Cookies We Use:
Essential Cookies:
- Authentication and session management
- Security and fraud detection
Functional Cookies:
- Remember your preferences and login information
- Improve website navigation
Analytical Cookies:
- Track user behavior and website performance
- Google Analytics for aggregated user statistics
Marketing Cookies:
- Meta Pixel for ad campaign tracking
- Retargeting and conversion measurement
- Lead generation attribution
8.3 Third-Party Trackers:
- Google Analytics: Analyzes user behavior and website performance
- Meta Pixel: Tracks conversions and optimizes ads on Facebook/Instagram
- Google Ads: Measures ad performance and user engagement
- LinkedIn Insight Tag: Tracks professional user engagement
8.4 Managing Cookies:
You can control cookies through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Note that disabling cookies may impact website functionality.
9. Children's Privacy
EduMitra's services are intended for individuals aged 18 and above. We do not knowingly collect information from children under 18 without parental consent. If we become aware that we have collected information from a child under 18, we will delete such information and terminate the child's account.
For users aged 18-25 who are students, we may collect information with parental consent if required by applicable law.
10. International Data Transfers
EduMitra primarily operates and stores data within India. However, we may transfer data to international service providers (cloud storage, payment processors) located in countries with different data protection laws. We ensure all international transfers comply with applicable Indian privacy laws through appropriate contractual safeguards and data processing agreements.
11. Data Retention Policy
11.1 Retention Periods:
Active Student Records:
Retained for the duration of enrollment plus 6 years (for academic and tax records)
Application and Inquiry Data:
- Retained for 2 years if you don't complete enrollment
- Deleted upon your request before the 2-year period
Marketing and Communication Data:
- Retained until you unsubscribe or request deletion
- Deleted within 30 days of unsubscribe request
Payment and Financial Records:
Retained for 7 years (per Indian Income Tax Act)
Cookies and Tracking Data:
Typically deleted after 12-24 months (depending on platform)
Law Enforcement Requests:
Retained as required by applicable law
11.2 Data Deletion Process:
Upon your request for deletion (outside legal retention periods), we will:
- Remove your personal information from active systems
- Delete associated cookies and tracking data
- Request deletion from our service providers
- Issue a confirmation email within 30 days
12. Changes to This Privacy Policy
EduMitra reserves the right to modify this Privacy Policy at any time. We will notify you of significant changes by:
- Posting the updated policy on our website
- Sending an email notification to your registered email address
- Requesting your explicit consent if required by law
Your continued use of the Platform after changes constitutes your acceptance of the updated Privacy Policy. We recommend reviewing this policy periodically.
13. Contact Us
13.1 Data Protection Officer
If you have concerns about data privacy or wish to exercise your rights, contact:
13.2 Grievance Redressal
For unresolved complaints, you may escalate to:
Data Protection Authority: In accordance with Indian privacy laws, you have the right to lodge a complaint with relevant regulatory authorities.
13.3 Complaint Response Timeline
We will acknowledge receipt of your privacy request within 48 hours and provide a substantive response within 30 days.
14. Compliance with Meta/Facebook Ads Requirements
This Privacy Policy complies with Meta's (Facebook) Advertising Policies and Data Processing Terms:
- ✅ Clear Data Collection Disclosure: We transparently disclose what data we collect
- ✅ Purpose Specification: We explicitly state why we collect data
- ✅ User Rights: We provide users with access, correction, and deletion rights
- ✅ Third-Party Transparency: We disclose all third-party data sharing
- ✅ Security Standards: We maintain industry-standard security practices
- ✅ Regulatory Compliance: We comply with applicable Indian laws and international standards
- ✅ Cookie Consent: We disclose cookie usage and provide control mechanisms
- ✅ Marketing Transparency: We clearly indicate marketing communications and provide opt-out options
15. Additional Privacy Commitments
15.1 No Spam Policy
EduMitra commits to:
- Sending only relevant, permission-based communications
- Respecting unsubscribe requests immediately
- Following WhatsApp Business guidelines and Do Not Call Registry
15.2 No Misleading Practices
We will:
- Provide accurate information about all programs and services
- Not make false claims about university accreditation or program outcomes
- Clearly disclose all terms, conditions, and fees
- Honor all commitments made in marketing communications
15.3 Fraud Prevention
We employ advanced fraud detection to:
- Verify student identities and credentials
- Prevent unauthorized account access
- Detect and prevent phishing and social engineering attacks
16. Acknowledgment
By using EduMitra's Platform, you acknowledge that:
- You have read and understood this Privacy Policy
- You consent to the collection and processing of your data as described
- You understand your rights and how to exercise them
- You agree to our data handling practices